Todd Adams Rebrand
CBD Kratom | 2022
Challenge:
Rebrand Todd Adams with a new, refreshed look and lean more into an "effect-based" line of products.
Originally silver & black, I aimed to rebrand using gold & black - giving the brand an upscale vibe for the more refined cannabis consumers looking for a luxury experience.
The finalized color palette was based off the "mind, body and spirit". A secondary palette was also established so it would be easy to expand the product line later if needed.
Spirit: All psychotropic products
Body: Products that are meant to be relaxing or sedative to the body ("downers")
Mind: Products that are formulated to ease and calm the mind, or provide a mental boost ("uppers")
The first product to be produced from this project were the "effects" softgels. Packaged in a tower containing 30 sachets, these would be an easy "grab and go" additive to any routine.
Flat design file for the tower box.
Side panel to highlight key ingredients.
Working iterations:
It began with very heavy art-deco vibes with delicate line detailing, then later it was evolved into a pattern that would change based on the effect it represented. Later in the design a heavier emphasis was placed on the "effect" over the brand logo.
Version 8 was used to flesh out the next steps...
OLD BRANDING:
