CBD Kratom | 2022

Challenge:

Create a mural for CBD Kratom's in-store space at 161 6th Ave, New York, NY 10013. This mural is a celebration of the healing power of cannabis and Kratom, drawing inspiration from the nature and the therapeutic essence of the company's products. Through simplistic hand-drawn elements, brand colors, and thoughtful symbolism, the mural serves as a visual representation of the company's commitment to well-being and nature-inspired wellness..

This was also one of my first projects at the company, and my first time ever drawing on an iPad. It was such a fun project to work on and my inner child did a little happy dance when I saw the finished piece. I've always loved drawing, and seeing my work come to life for something bigger was such a proud accomplishment in my career.

Key Elements:

• Hemp & Kratom Leaves: The mural features hemp leaves and kratom leaves scattered throughout the entire mural, symbolizing the foundation of the products carried at CBD Kratom. The incorporation of these leaves throughout the entire piece symbolizes that these products can be used throughout all aspects of the customer's life, whether it be through restful sleep, soothing pain relief, increased focus, or simply recreational pleasure.

• Wildlife & Nature: Birds, trees and other wildlife are used throughout the mural, signifying the harmony between humans and nature. The animals reflect the balance and peace that the products aim to bring to people's lives.

• Product Pictures: Representations of the products the company carries are incorporated into the mural's design, highlighting the many different ways the customer can enjoy the benefit to their health and well-being that these products aim to provide.

• Color Palette: A simple color palette of green, black and white, which are brand colors, create a sense of belonging to the store without being too overbearing. The simple color composition and image style allows the piece to fit within the company's branding.

Creation & Execution:

This piece was drawn using Procreate, and scaled up as an EPS graphic to be able to be printed with crisp detail. It was then printed and installed on the feature wall of the store that was meant to be seen from an outside perspective.

Benefits:

• Enhanced Brand Image: The mural serves as a powerful visual representation of the company's dedication to natural wellness and relaxation, leaving a lasting impression on visitors and customers.

• Engaging Atmosphere: The mural's engaging visuals creates a unique environment, and fosters a sense of exploration and curiosity among employees and visitors alike. People have said they see something new every time they look at it!

• Engagement and Social Media: The mural is a focal point for customer engagement, and provides a backdrop for social media posts and promotional activities, increasing online visibility and brand recognition.

Conclusion:

The mural is an immersive experience, inviting everyone who enters CBD Kratom's SoHo location to embark on a journey into the many different products that the store has to offer, and the overall message of wellness that the company strives to communicate.

Photos during Construction

Full Art File, Hand-drawn using Procreate

Final Piece with Installed Neon

Other Applications