University of Missouri - St. Louis | 2021

This project is a branding system for a new way to shop online. This system allows the consumer to purchase an item on a website (such as Amazon) and encourages them to reuse their box by flipping it inside out. The standard cardboard box has a beautiful pattern printed on the inside, making it perfect for home storage or even as a gift wrap alternative. This in turn reduces the amount of waste created by online shopping.

Patterns

Instruction Tape Design

Instruction Video

Live Presentation