Wellness Defined Promotion
CBD Kratom | 2024
Challenge:
This project's goal was to promote new products to include in a customer's daily gym routine. Initially focused around New Year's resolutions, but also being able to be reused later on without any needed adjustments.
Oh, and it has to be done in one day.
Key Elements:
- Color Palette: The imagery used was colorized in the brand's primary green color with products in full color alongside the equipment so they stand out amongst everything else, drawing the viewer's eye.
- Imagery: Used gym equipment to promote the suggested use of the products. We wanted the consumer to really be able to picture themselves using these products in their gym/workout routine.
Deliverables:
The promotion utilizes various promotion channels, including email newsletters, texts, and the dispensary's website & blog. It included website banners and emails to ensure consistent branding across all channels. This promotion also included a feature display that was set up at the store's entrance.
Web Banners
MMS Text Image
Poster & Floorset Banner