Develop a bold and eye-catching beverage line that appeals to millennials and gen Z adults who are interested in alcohol alternatives. My goal was also to inject charming & playful language to really make this brand not just walk the walk, but talk the talk. I find that incredibly important in a brand.

Key Elements:

• Bold logo & color palette: I used bold & impactful brand guidelines to really push the "wow" factor of this project.
• Relatable copy & headlines: I wanted to make this brand both relatable and a little humorous, so I really took into consideration what sort of language I wanted to use to pull that vibe all the way through.
• Trendy flavors: To pull the target audience, I also chose flavors that would be appealing to this demographic - a few classics, and some odd combos that are intriguing enough to try.

Deliverables: